In the crowded space of loyalty programs, it’s critical to make it easy and rewarding for customers to engage in the program. We can help by reminding them where they can earn points and which products can earn them more. In both these situations, knowing aspects of our customers location (are they in a store, near a store, in the aisle looking at products) can greatly aid in providing them reminders and content to maximize their earning potential.
When customers arrive into the store, beacons near the entrance trigger a notification. An in-store dashboard with their loyalty card for easy scanning, and exclusive offers available on mobile only appears on swipe.
With customer segments, we were able to filter the offer list on an individual basis, making them far more relevant.
Some of our loyalty customers would stop visiting a specific sponsor for a while. We want to identify those customers and encourage them to return with high value point offers.
We created a campaign targetted to customers who had not visited a location in 2 months. To these customers we authored a high-value offer landing page that was sent in a message to encourage them to come back and visit in-store.
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