Encouraging app usage in-store

When customers arrive into the store, beacons near the entrance trigger a notification. An in-store dashboard with their loyalty card for easy scanning, and exclusive offers available on mobile only appears on swipe.

With customer segments, we were able to filter the offer list on an individual basis, making them far more relevant.

Open rate of
23%
on bonus offers

Re-engaging lost customers

Some of our loyalty customers would stop visiting a specific sponsor for a while. We want to identify those customers and encourage them to return with high value point offers.

We created a campaign targetted to customers who had not visited a location in 2 months. To these customers we authored a high-value offer landing page that was sent in a message to encourage them to come back and visit in-store.

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