The Denver Broncos predictive gaming experience polled their fans on a variety of game elements during their game against the Raiders. Polls that were voted on included, who would score first, the number of sacks the Broncos would record and how many yards the team’s quarterback, Drew Lock, would pass for. Fan poll results showed up in real-time, allowing fans to see how others voted, too.
The Broncos were able to leverage their experience data in real-time in order to target specific content to the appropriate fans.
The campaign’s innovation, engagement and design weren’t the only reasons it was successful, as the team also found success due to how effectively they promoted it. For starters, the team first promoted it at the bottom of their weekly gameday guide.
This allowed the Broncos to re-target with tailored messaging and prizing in a timely manner.
Additionally, on the Friday and Saturday preceding the game, the Broncos targeted all fans who opened the app. In fact, once the fan opened their app, they were triggered with a push notification that highlighted the game – and when clicked, it immediately sent fans there to participate.
The team also delivered the campaign to the inbox of their audience base, so that fans who were not opted into push notification could still receive the content and have a chance to take part.
Once the game had finished, the Broncos sent out push notifications with an additional piece of native mobile content to all fans who had taken part in the mobile game.
Two versions of the content were created: one that showed the results and celebrated the fans who were perfect in their predictions. The latter of which provided fans the opportunity to enter to win a $200 Broncos store gift card courtesy of their partner, Arrow Electronics