September 15, 2016
Rover, Now Google Certified
Rover Among the First Location Services Providers to be Certified by Google
SAN FRANCISCO and TORONTO, September 15, 2016 - Rover has been been working alongside the Google Proximity team to help address the challenges brands and marketers face when looking to deliver scalable location-based initiatives and more relevant mobile experiences.
Recognizing that success in location-based content is about more than just beacon hardware, Google has launched a certification program for select Location Service Providers (LSPs) who are doing compelling work to enable engaging mobile user experiences. The program gives LSPs the opportunity to demonstrate that they can technically support all aspects of the Google beacon platform, and have their work checked and certified by Google engineers. Rover is proud to have met the program’s criteria and to be among the first LSPs to be certified. Details of the program can be found here.
So what does this mean for Rover customers and brands looking to do more with location?
- Rover is now fully certified and tested by Google engineers to meet standards required to engage Android users using the Google Nearby API and Proximity Beacon service, part of Google Cloud Platform.
- Rover is invited to collaborate with Google as new products and services are released.
- Taking advantage of updates and new beacon features launched by Google is that much easier.
- Brands and marketers can now reach much larger audiences by taking advantage of some of the unique no-app-required beacon features offered on Android.
These are just a few of the highlights that will make it easier to leverage new beacon features from Google and we look forward to bringing more of these enhancements to life with our customers. We believe these strides will mean big things for the year ahead as more app publishers leverage location to create better experiences on mobile.
Rover is a location-based mobile marketing platform that helps retailers and brands deliver smarter, location-powered mobile content that creates enriching customer experiences. Leveraging beacon and geofence technologies, it enables companies to reach consumers on their mobile devices with targeted content that’s relevant to their physical location. The platform serves hundreds of locations in a number of key sectors, such as professional sports, retail, loyalty and tourism. Rover’s SDK is open source and, through its intuitive and graphical CMS, marketers can develop and deploy campaigns in real time without coding. For more information, visit Rover’s website or blog, and follow the company on Twitter and LinkedIn.